OUR SERVICES
EVENT MANAGEMENT & PRODUCTION
Product launches & brand activations. Grand openings & anniversary events. Press conferences & media events. Customer engagement events. Roadshows & mobile activation tours. Mall activation & pop-up experiences. Corporate events (townhall, year- end,party, internal engagement)
EXPERIENTIAL MARKETING
Product launches & brand activations Grand openings & anniversary events Press conferences & media events Customer engagement events Roadshows & mobile activation tours Mall activation & pop-up experiences Corporate events (townhall, year-end party, internal engagement)
TRADE & RETAIL ACTIVATION
In-store activation & in-store sampling POSM design & production Display setup and merchandising Retail staff training and on-ground support Promotion campaigns at supermarkets/malls
PROMOTION & CONSUMER ENGAGEMENT
On-ground promotions Lucky draw, mini-games, gamified engagement Trial experience and product experience flows Market penetration activities (new product introduction)
PRODUCTION SERVICES
Booth & kiosk design–build Exhibition and fair installation Event decoration, staging, backdrop, LED & AV system Brand assets, props, costumes & themed decor
FIELD FORCE & MANPOWER MANAGEMENT
PG/PB/BA recruitment & training Supervisor & field team management Performance tracking & reporting Mystery shopper programs
COMMUNITY & CAMPUS ACTIVATION
University activation tours Community fairs & local engagement programs Sports activation, fitness events, outdoor interaction
SAMPLING & PRODUCT TRIAL CAMPAIGNS
Direct sampling (streets, malls, public areas) Controlled sampling (offices, residential buildings) Door-to-door marketing Trial experience with feedback collection
LOGISTICS & OPERATION SUPPORT
Nationwide activation logistics Warehousing, transportation & asset management Installation and teardown management Multi-city activation operations
MASS MEDIA PLANNING & BUYING
Strategic media planning across nationwide channels Media mix optimization (reach, frequency, cost efficiency) Budget allocation & forecasting Performance measurement and reporting
TV COMMERCIAL (TVC) PRODUCTION
Creative concept development Scriptwriting & storyboard design Casting, location scouting & production management On-set direction and cinematography Post-production: editing, color grading, sound design, VFX Versioning for multiple markets/platforms
OUT-OF-HOME (OOH) MEDIA
Strategic location selection & mapping Billboards, LED screens, banners, lightboxes Transit OOH: buses, taxis, airport media Mall media & building wraps OOH production, installation & monitoring
INFLUENCER & KOL CAMPAIGNS
Strategic selection & profiling Contracting, content management & compliance Multi-platform campaign tracking Celebrity endorsement campaigns
CREATIVE COMMUNICATIONS DEVELOPMENT
Big idea creation Brand messaging & communication planning Key visual creation for mass channels Campaign identity systems (slogans, taglines, assets)
MEDIA PERFORMANCE TRACKING
Monitoring and evaluation of media reach Post-campaign analysis (PCA) Recommendations for future optimization
INTEGRATED CAMPAIGN STRATEGY
Full-funnel communication planning (awareness → engagement → conversion → loyalty) Unified message and creative system across ATL, BTL & digital Channel planning with cross-platform synergy KPI setting & measurement framework
360° CREATIVE DEVELOPMENT
Big idea creation for multi-channel rollout Campaign key visuals, messaging, taglines Adaptable creative assets for TV, OOH, social, activation & retail Production of all content formats: video, motion, stills, digital, event assets
MULTI-CHANNEL CAMPAIGN EXECUTION
Consistent deployment across ATL (TVC, OOH, print, radio) On-ground activation & experiential marketing Digital amplification (social, KOLs, ads) Consistent branding & customer journey experience
DIGITAL PERFORMANCE INTEGRATION
Performance ads (Meta, Google, TikTok) Retargeting & remarketing A/B testing and optimization. Tracking through pixels, events, and CRM systems Conversion-driven creatives (landing pages, banners, videos)
BRAND EXPERIENCE CONSISTENCY
Ensuring visual & message alignment across all touchpoints Customer journey mapping (pre-event → during → post) Social listening & campaign sentiment tracking Real-time adjustments to creative or media
CAMPAIGN MONITORING & OPTIMIZATION
Real-time dashboard setup Monitoring ATL reach + BTL engagement + digital conversions Weekly updates with optimization recommendations Post-campaign analysis with unified performance report